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A product might be shown in a single color, for example, so customers can see and touch it before they order it online. Online-first retailers such as Warby Parker have seen a sales bump from experimenting with brick and mortar showrooms, Kumar says. “Retail stores offer person-to-person engagement. Should we lose that completely? I don’t think so,” Kumar says. Instead, how about an experience that blends in-store help with online selection? “It might be a salesperson with a tablet that shows you online items too,” he says. “The experience

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