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Founded in 2008, Magnetic is a privately-owned adtech and targeting business driven by AI technology. The group applies machine learning to determine the optimal channel, timing, message and content for each consumer interaction, tapping into 350 million live user profiles alongside real-time inventory supply and bid opportunities. “To enable an end-to-end experience, our clients need to collect, analyse and integrate their audience and customer interaction data across the enterprise,” said Deloitte Consulting principal and Deloitte Digital’s Experience Services offering leader, Angel Hollis Vaccaro. "By combining Magnetic’s audience data capabilities with Deloitte Digital's customer data experience, we can help our clients do just this inside their own environment, designed to give them full control and transparency.  “Add on Magnetic's AI/ML capabilities alongside Deloitte’s software alliances, and you have real-time decisioning that can deliver the right content, to the right person, at the right time—across any channel.” Magnetic's product and engineering employees will join Deloitte Digital's Experience Services group based across a variety of offices.Financial terms were not disclosed. Also being acquired this week is Web content management vendor, Episerver . The company has struck a definitive agreement with New York-based private equity firm, Insight Venture Partners, which is focused on high-growth investments in the technology sector, in a transaction valuing Episerver at US$1.16 billion. Episerver said it expected the transaction to propel its global growth strategy and market presence, and dramatically expand adoption of it Digital Experience Cloud platform. “We believe that this new and exciting partnership with Insight Venture Partners will provide us with the ability to accelerate our product roadmap, expand our sales and marketing efforts, enhance our partner program, and ultimately grow our brand,” said Episerver president and CEO, Mark Duffell. Adobe launches new AI innovations with Adobe Sensei Adobe has debuted new AI innovations with Adobe Sensei in Adobe Target and Adobe Experience Manager, two core platforms within its Adobe Experience Cloud offering.

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