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A product might be shown in a single color, for example, so customers can see and touch it before they order it online. Online-first retailers such as Warby Parker have seen a sales bump from experimenting with brick and mortar showrooms, Kumar says. “Retail stores offer person-to-person engagement. Should we lose that completely? I don’t think so,” Kumar says. Instead, how about an experience that blends in-store help with online selection? “It might be a salesperson with a tablet that shows you online items too,” he says. “The experience would be very personalized.” Menswear retailer Bonobos uses this concept in its Guideshops, where customers make a 30- or 60-minute appointment for fitting and choosing items, which they have shipped to them in their preferred color and size. “Even though most online return policies are pretty liberal, it’s a bother to pack and mail an online return, even if you’re not paying return postage,” Kumar says. Then you wait for your refund, and try to remember to check your account to make sure it shows up. No wonder people http://marketplaceapv.wpfreeblogs.com prefer to return items in person.
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